---
title: 2017 Social Law Firm Index - Good2bSocial
description: The 2017 Social Law Firm Index  measures the effective use, reach & engagement of the top 200 law firms in America on social media networks.
---

![hero2.jpg](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/hero2.jpg?width=2156&name=hero2.jpg "hero2.jpg")

![new-logo-O-edit-Recovered.png](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/new-logo-O-edit-Recovered.png?width=480&name=new-logo-O-edit-Recovered.png "new-logo-O-edit-Recovered.png")

# 2017 Social Law Firm Index

How America's top 200 law firms are using digital marketing

[![DOWNLOAD Your Copy](https://no-cache.hubspot.com/cta/default/3295561/44b7231d-3393-492d-93c2-2e22af79b09d.png)](https://cta-redirect.hubspot.com/cta/redirect/3295561/44b7231d-3393-492d-93c2-2e22af79b09d)

[DOWNLOAD Your Copy](https://legalmarketing.good2bsocial.com/2017-social-law-firm-index/#scroll-form)

### **In this report, you’ll find:**

**

The overall social ranking of each law firm, as well as individual rankings by social network: LinkedIn, Facebook, and Twitter.

**

An evaluation of each firm's thought leadership content, and search engine optimization (SEO) on their firm website.

**

Featured case studies from the top firms in each category describing their experience & efforts in achieving success. 

 The 2017 Social Law Firm Index, produced by [Good2bSocial](htttps://good2bsocial.com), takes a comprehensive look at the top 200 law firms in the country (as ranked by *The American Lawye*r) and analyzes and measures the effectiveness of each firm’s reach and engagement across a variety of social media channels and content platforms.

[DOWNLOAD Your Copy](https://legalmarketing.good2bsocial.com/2017-social-law-firm-index/#scroll-form)

![socialmedia-crop3.jpg](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/socialmedia-crop3.jpg?width=324&name=socialmedia-crop3.jpg "socialmedia-crop3.jpg")

### **What is a social law firm?**

A social law firm is more than the number of followers on Twitter, likes on Facebook, or connections on LinkedIn. It’s about producing client-centric content that informs, educates, and engages. 

But producing content is less than useful if people who need it can’t find it, so you'll also need to optimize for search engines. Together these elements comprise the social law firm.

[![DOWNLOAD Your Copy](https://no-cache.hubspot.com/cta/default/3295561/44b7231d-3393-492d-93c2-2e22af79b09d.png)](https://cta-redirect.hubspot.com/cta/redirect/3295561/44b7231d-3393-492d-93c2-2e22af79b09d)

[DOWNLOAD Your Copy](https://legalmarketing.good2bsocial.com/2017-social-law-firm-index/#scroll-form)

### **How has the use of social media at law firms evolved?**

We published our first findings on the adoption of social media by law firms in 2013 to raise awareness about the value of social media for branding, relationships, and business development. At the time, most firms were struggling to understand the value of social media.

Today, every Am Law 200 firm is participating on social media and most are actively developing strategies across multiple social media platforms. Digital marketing and social media have evolved into essential components of law firm marketing

[![DOWNLOAD Your Copy](https://no-cache.hubspot.com/cta/default/3295561/41962bb6-4d3f-4bf8-90ec-0ac88a880a26.png)](https://cta-redirect.hubspot.com/cta/redirect/3295561/41962bb6-4d3f-4bf8-90ec-0ac88a880a26)

[DOWNLOAD Your Copy](https://legalmarketing.good2bsocial.com/2017-social-law-firm-index/#scroll-form)

![crop2.jpg](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/crop2.jpg?width=320&name=crop2.jpg "crop2.jpg")

#### **Social Media and Content Insights**

![avg-g2bs-score-01-Recovered.png](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/avg-g2bs-score-01-Recovered.png?width=750&name=avg-g2bs-score-01-Recovered.png "avg-g2bs-score-01-Recovered.png")

![firms-actively-publish-05-Recovered.png](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/firms-actively-publish-05-Recovered.png?width=640&name=firms-actively-publish-05-Recovered.png "firms-actively-publish-05-Recovered.png")

![twitter-insight-Recovered.png](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/twitter-insight-Recovered.png?width=640&name=twitter-insight-Recovered.png "twitter-insight-Recovered.png")

![SLFI-profile-draft3-(1).png](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/SLFI/SLFI-profile-draft3-(1).png?width=320&name=SLFI-profile-draft3-(1).png)

### Download your copy of the 2017 Social Law Firm Index.

 

### **About Good2bSocial**

Good2bSocial is a premier digital marketing agency that works with law firms, legal marketers, services firms and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training. Additionally, we are a platinum HubSpot partner and help clients implement and service their HubSpot CRM systems finding the intersection between technology, digital marketing, and sales growth.

 Copyright 2026 Good2bSocial. All rights reserved.

[![Share on facebook](https://f.hubspotusercontent00.net/hub/7528304/hubfs/raw_assets/public/mV0_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/good2bsocial) [![Share on instagram](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/instagram-logo.png?width=24&name=instagram-logo.png) ](https://www.instagram.com/good2bsocial/) [![Share on linkedin](https://f.hubspotusercontent00.net/hub/7528304/hubfs/raw_assets/public/mV0_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/company/good2bsocial) [![Share on twitter](https://f.hubspotusercontent00.net/hub/7528302/hubfs/raw_assets/public/mV0_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/good2bsocial)

[[fa icon="chevron-up"]](https://legalmarketing.good2bsocial.com/2017-social-law-firm-index#)