What is Marketing Automation and How Can it Benefit Your Firm?
About This Webinar:
Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency.
This webinar wrap-up delves deeper by showcasing the benefits of marketing automation for law firms, helping you determine whether it’s right for your firm, and providing data to help you make the case for this technology to senior partners.
In this on-demand webinar, attendees will learn:
Generate Leads
Learn how marketing automation can be used to help generate leads and give your firm a competitive edge
Automation & Analytics
Learn about the key differences between marketing automation and web analytics (and how both can benefit your firm)
Address Privacy
Learn about how to handle potential privacy concerns of marketing automation software
Speakers:
Online Marketing Manager
Allen Matkins
Anna Norregard
Agency Partner Executive
HubSpot
Sr. Business Development Manager
Freshfields Bruckhaus Deringer.
Founder & CEO
Good2bSocial
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
