Best Practices for Client Alerts
About This Webinar:
Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues.
While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what the impact of client alerts is and how to make client alerts an effective tool in the legal marketer’s tool belt.
In this webinar, our all-star team of legal marketing leaders share best practices on client alerts and how to ensure that they are an effective client retention and business development method.
In this on-demand webinar, attendees will learn:
Target Your Audience
Learn how to identify your audience to deliver the right alerts to the right people and how to maintain relationships with clients, influences, and prospects
Creating an Alert
Learn what style, length, and visuals to use to create client alerts that engages your audience and distinguish your law firm from other firms
Complying with GDPR
Learn about GDPR (General Data Protection Regulation) and how it affects your firm's client alerts, as well as your general marketing efforts
Speakers:
Director of Marketing
Nelson Mullins
Beth Huffman is the Director of Marketing at Nelson Mullins Riley & Scarborough LLP. She previously spent nearly a dozen years as the Director of Communications & Media Relations at Dechert LLP. Prior to working in the legal industry Beth was a reporter for the Philadelphia Inquirer.
Director of Marketing & Communications
Cleary Gottlieb Steen & Hamilton LLP
Jay Linder oversees Cleary Gottlieb’s brand, content, creative, and internal and external communication efforts. He has over 20 years of legal industry experience, including roles with two AmLaw 20 firms and a top law school. Jay focuses on helping lawyers use thought content as an opportunity to demonstrate added value to clients.
Director, Communications
Bracewell LLP
Jay Plum leads the development and execution of Bracewell’s communications strategy to advance the firm’s vision, promote the strengths and success of the firm and its lawyers, and build the firm’s reputation as an industry thought leader. As a law firm communications professional, Jay directs the development of content strategies and brand messaging aligned with business objectives, internal culture, and values.
Founder & CEO
Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
