Become a valued coach that can help lawyers grow their books of business, sense of fulfillment and value proposition at their firms.
Learn masterful ways to put your coaching skills to work that will assist lawyers to take their careers to the next level and significantly contribute to the firm's bottom line.
$1,299 per course for the certification program
Business development coaching is one of the most complex applications of the coaching trade. To be effective you must delicately combine knowledge about business generating and marketing; law firm structures and strategies; the constantly changing legal marketplace and of course lawyer personalities, and the challenges involved in career advancement. To those ingredients a coach must be a master at selecting which coaching tools will best fit the individual, her/his goals, characteristics and circumstances—a challenging, exciting and rewarding endeavor.
Good2BSocial is pleased to collaborate with the highly acclaimed business development coach (PCC certified) and psychologist, Karen Kahn (author of Daunting to DOable: You CAN Make It Rain) to offer a 4 course program (8 sessions per course) leading to a certification in Law Firm Business Development Coaching. The 4 course program systematically addresses all factors through blending coaching know-how with business development acumen. Each course builds upon the one before resulting in a comprehensive understanding of ways to apply coaching tools and techniques within the context of a concrete business development methodology that has a proven track record.
Students who graduate from each course will walk away with a deep understanding of ways to engage lawyers in developing business and help them grow their books of business—an area in which few attorneys truly want to be involved. They will receive documentation of completion of each course and a certificate at the end of the 4 course program that they can use on their Linkedin profile.
Course 1: Coaching Fundamentals
Course 2: Business Development Methodology
Course 3: Business Development Issues and Challenges
Course 4: Business Development Coaching Practicum
Students will learn coaching skill fundamentals such as how to engage lawyers to learn about and business development; ways to help them explore, advance, expand their ways of thinking about their practices; and approaches to keep them motivated and taking constant action that will lead to brining in clients. This course will be an introduction for some and a review plus opportunity to grow for others.
Karen Kahn EdD PCC, a psychologist and certified coach, has taught coaching at several of the most prestigious coaching programs. Over the years, she has also taught a variety of psychology courses for many colleges and universities.
Together with her 20 years of working exclusively with lawyers and her highly-acclaimed business development methodology described in Daunting to DOable: You CAN Make It Rain and 100 Steps to DOable, Karen is excited to work with Good2BSocial to offer a comprehensive, Business Development Coaching for Lawyers certification program.
“Business development coaching blends traditional business development techniques with strategic thinking and methodologies to help attorneys cultivate their identities as rainmakers and become active participants in the competitive legal marketplace. Given the unique personalities, values, and career goals of each lawyer and the distinctive cultures and business development objectives of each law firm, it is essential that a coach challenge and encourage attorneys to obtain both a macro and micro understanding of the professional world around her/him and then help them create a way to consistently execute a coherent plan all within the pressures of daily client service. Not an easy task! The complexity of these components makes it essential that a coach, whether employed inside or outside of a law firm, possess skills and specialized know-how.”
Karen’s extensive knowledge about individual growth and learning, organizational development and processes, and the constantly changing legal marketplace makes her specially positioned to help coaches expand their coaching knowledge into the highly-focused and complex business development arena.