---
title: Campaign-Driven Marketing Strategy for Your Law Firm Webinar
description: Effective marketing campaigns  for law-firms target certain audiences by creating premium content relevant to that audience.
image: https://legalmarketing.good2bsocial.com/hubfs/custom-video-thumbnails/Law%20Firm%20Microsites_%20%20Good%20or%20Bad%20Idea_.png
---

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# Crafting a Campaign-Driven Marketing Strategy for Your Law Firm

By utilizing a campaign-driven marketing approach you can focus your efforts more narrowly and track your results more precisely.

## About This Webinar:

A marketing campaign can be defined simply as a collection of activities – from sending emails to sharing blog posts on social media – that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign-driven marketing approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.

### In this on-demand webinar, attendees will learn:

**Targeting an Audience**

Learn how to develop a single, focused, campaign-driven marketing strategy for your law firm

**Reaching that Audience**

Learn what channels should you consider in order to reach your target audience

**Track Engagement **

Measure the engagement and ROI of your marketing campaign, learn how marketing campaigns can help you produce quality leads to grow your firm

## Speakers:

**[Susan Chan](https://www.linkedin.com/in/susanwchan/)**

*Digital Marketing Strategist & Campaign Leader*

Deolitte

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Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.

[**Guy Alvarez**](https://www.linkedin.com/in/guyalvarez/)

*Founder & CEO                            *

Good2bSocial

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Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.

### **About Good2bSocial**

Good2bSocial is a premier digital marketing agency that works with law firms, legal marketers, services firms and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training. Additionally, we are a platinum HubSpot partner and help clients implement and service their HubSpot CRM systems finding the intersection between technology, digital marketing, and sales growth.

 Copyright 2026 Good2bSocial. All rights reserved.

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