Good2bSocial's Client Acquisition Accelerator
It's time to supercharge your client acquisition efforts with our Client Acquisition Accelerator. This comprehensive service package is tailored to meet your unique needs and help you attract more clients efficiently. Whether you specialize in mass tort cases, class action litigation, personal injury, medical malpractice, family law, or criminal law, our approach ensures optimal results through targeted strategies and advanced technologies.
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Key Features
Google & Meta Account Setup and Campaign Management & Optimization
Google Local Service Ads (LSAs) Management
The Client Acquisition Accelerator includes comprehensive management and optimization of Google Local Service Ads (LSAs). Our approach ensures your law firm connects with potential clients actively searching for legal services in your area. By leveraging LSAs, we enhance your firm’s visibility on Google Search, making it easier for clients to find and trust your services.
Process:
- Intake and Strategy Development: Thorough consultation to understand objectives, the target market, and the competitive environment.
- Account Setup and Integration: Fully integrate LSA account with Google Analytics 4 and CallRail.
- Ad Creation and Launch: Use effective profile ads tailored to your local audience.
- Continuous Monitoring and Optimization: Make real-time adjustments to enhance performance.
- Reporting and Communication: Regular, transparent reporting with detailed video summaries.
Service Components:
- Local Optimization: Ensure LSAs appear in local search results, capturing nearby potential clients.
- Verified Reviews Management: Enhance trustworthiness with positive, verified reviews.
- Budget Management: Efficiently manage your budget to maximize ROI.
- Ad Creation and Implementation: Create compelling profile ads that convert clicks into contacts.
- Advanced Tracking and Insights: Implement sophisticated tracking for calls and messages.
- Lead Automation via CallRail: Manage and respond to leads with CallRail integration.
- Ongoing Campaign Optimization: Refine LSAs continuously with data-driven adjustments.
- Transparent Reporting: Receive real-time reporting and regular video summaries.
Facebook & Instagram Campaign Service Management
The Client Acquisition Accelerator also encompasses a full suite of functionalities to manage, optimize, and continually test your Facebook and/or Instagram ads campaigns for peak performance. We understand the importance of real-time data and insights in making informed decisions.
Process:
- Strategy Development: We will collaborate to understand your firm's unique needs, target audience, and objectives. We will then align our strategy with your firm’s ethos and market positioning.
- Continuous Campaign Optimization: Optimize your campaigns to ensure relevance and high ROI.
- Reporting and Communication: Regular, transparent reporting with detailed video summaries.
Key Service Components:
- Account Setup/Restructure: Optimize your Facebook presence for advertising success.
- Comprehensive Pixel Integration: Includes URL Verification, Server Side Pixel Setup, Domain Verification, and Goal Tracking Pixel Firing.
- Account Linking: Integrate Facebook Page, Instagram, Ad Account, and Pixels.
- Intake Integration & Lead Automation: Utilize tools like CallRail for client interactions.
- Ad Creation & Implementation: Develop and implement a strategy, creating ads and a landing page with call-tracking metrics.
- Continuous Optimization: Daily, weekly, and monthly adjustments based on real-time data.
- Transparent Reporting: Real-time reporting with video summary reports.
Google Ads Service Management
The Google Ads Service component of the Accelerator leverages Google Ads to elevate your online presence, attract high-quality leads, and maximize ROI. Tailored to the legal industry, it combines deep keyword research, competitive analysis, and performance tracking to drive targeted traffic and increase conversions.
Process:
- Intake and Strategy Development: In-depth discussion about goals, target audience, and competitive landscape.
- Account Setup and Integration: Set up tracking tools and integrate Google Ads account with Google Analytics 4 and CallRail.
- Campaign Creation and Launch: Develop and launch Google Ads campaigns with custom landing pages.
- Continuous Monitoring and Optimization: Make real-time adjustments to bids, ads, and strategies.
- Reporting and Communication: Regular, transparent reporting with detailed video summaries.
Service Components:
- Expert Keyword Research and Competitive Analysis: Identify high-value keywords and competitor strategies.
- Google Ads Account Setup or Optimization: Structure your account for optimal performance.
- Ad Creation and Implementation: Craft compelling ads designed to engage and convert.
- Comprehensive Tracking Setup: Implement advanced tracking for calls, forms, chats, texts, and other conversions.
- Lead Automation via CallRail: Enhance lead management and follow-up with CallRail.
- Ongoing Optimization: Conduct daily, weekly, and monthly optimizations.
- Transparent Reporting: Access real-time reports and receive regular video summaries.
SEO for Lead Generation
The Client Acquisition Accelerator includes an SEO strategy to transform your website into a powerful lead-generating machine. This strategy focuses on improving your organic rankings to attract more quality traffic.
Content Writing:
- Unique content creation by The Legal Writers Bureau.
- Five custom pieces of content per month. This may include blog posts (500-750 words), case studies, or practice area pages.
Implementation:
- On-page SEO: Optimize titles, meta descriptions, headers, and internal linking.
- Technical SEO: Clean-up tasks like redirects and disavowing files.
- Weekly sitemap submissions and page crawls.
- Local directory building through Yext partnerships.
- Attorney directory profile building (Avvo, Martindale, FindLaw, HG).
- Google Business Profile verification and optimization.
- Review Generation.
- Link-building through press releases and guest blogs.
- External site outreach, local sponsorships, and press releases.
Service Deliverables
Weekly Reporting
Receive real-time reporting and stay informed with detailed reports that cover campaign performance, lead generation metrics, and actionable insights. You may also receive regular video summaries to stay informed about your campaigns' performance and our strategic adjustments.
Target Audience Analysis
Our services are expertly crafted for specific law firm practice areas and for legal marketers who understand the value of digital advertising but require dedicated expertise to maximize their investment. By specializing in the legal sector, we have honed our skills and knowledge to address the specific challenges and opportunities within the market.
Why Choose the Client Acquisition Accelerator?
The Client Acquisition Accelerator is built to empower law firms by integrating advanced marketing strategies and technology to drive client growth. By leveraging our expertise in audience analysis, digital campaign management, SEO, and streamlined intake processes, you can focus on what you do best—serving your clients.
Invest in the Client Acquisition Accelerator today and watch your client base grow with precision and efficiency. Contact us now to get started and take the first step towards a more successful future.