Now Available On-Demand

Master the fundamentals of digital marketing.

Learn best practices of digital marketing in only 8 sessions. Take your firm’s digital strategy to the next level today. 



What You Will Learn:


How To Develop Social Media Campaigns That Generate A Meaningful ROI


How To Create The Right Content To The Right People At The Right Time


How To Generate Qualified Leads Through Paid Search And Paid Social


How To Create, Test, Optimize And Report On The Performance Of Email Marketing Campaigns


How To Establish Analytics Benchmarks To Draw Actionable Insights About Your Digital Marketing Efforts


How To Build An SEO Strategy That Enhances Your Search Visibility And Lets Your Rank Highly On Search Engines

About this Course

Digital marketing is one of the most effective and important ways to promote your law firm, your practice areas and your lawyers. But it can also be challenging to understand the constantly changing technologies and platforms.

Good2Social is pleased to announce that we have opened enrollment for our highly acclaimed digital marketing certification course for law firm marketers. The eight-week course is taught by Guy Alvarez, Founder and CEO of Good2bSocial.

Students who graduate the course will walk away with a deep understanding of the fundamentals of digital marketing as well as receive a certificate that they can use on their LinkedIn profile. Alumni will receive an invitation to join a private LinkedIn group to share best practices, ideas and continue their learning.

Session Details:

On Demand

8 one-hour online video sessions

Upon successful completion of the course you will receive:

  • A badge designating you as a Certified Digital Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Digital Marketing Specialist
  • Access to join a private LinkedIn group where you can continue to ask questions and network with peers.


View Course Syllabus and FAQ


Meet the Instructor


Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. 

With a background in technology and marketing, Guy emerged as an early adopter and advocate of social media. As co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together pioneers in the field. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media training, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms and microsites.



Get Your Digital Marketing Certificate

Enroll today and receive:

Access to 8 Core Modules | SEO Law Firms eBook | Social Media Strategies for Law Firm eBook | The Law Firm Guide to Content Marketing eBook | Access to Private LinkedIn Group

Guy’s informative, yet approachable, training on social media, SEO and Google Analytics helped our entire team better understand and then implement best practices for our site and mobile platforms.
Leslie Gross
Leslie Gross
Director of Communications, Saul Ewing Arnstein & Lehr LLP
The Digital Marketing Certification course is a must for anyone looking to develop an understanding of digital marketing and improve their skill set. Guy Alvarez does an amazing job of giving real-life examples, resources, and the tools necessary to advance your company in the digital space. I would highly recommend this class. I didn’t want it to end!
Dianne Bluestein
Dianne Bluestein
Digital Communications Specialist, McCarter & English LLP
I thought it was a very comprehensive, interactive, and well thought out course. I really enjoyed it's complexity and thought that the delivery made it an engaging course for people from all ranges of experience and all different sizes of firms.
Shelby Kaiser
Shelby Kaiser
Marketing Coordinator, Bilzin Sumberg
If you're a law firm marketer or need law firm marketing, don't sleep on the folks over at Good2bSocial — they know their stuff! A big thank you to Guy Alvarez for the eight-week digital marketing certification course. It provided actionable insights that you can begin implementing on day one.
Caitlin Whitehurst
Caitlin Whitehurst
Public Relations Manager, Troutman Sanders LLP
Well designed, practical course on social media & digital marketing for law firm marketers, filled with smart solutions and hacks for leading successful communication and lead generating campaigns.
Kamila Lewandowska
Kamila Lewandowska
Head of Operation, Winiarska
Guy was very knowledgeable and shared his experience clearly. I am glad I was able to take this class -- it has enhanced my understanding of digital marketing.
Greta Kelly
Professional Services Marketing Specialist
There is A LOT of information regarding digital marketing out there with conflicting information. With all of this in mind, I found the course very easy to understand while providing some insightful, creative ways to achieve digital marketing goals rather simply. Guy and Talia not only gave me tips and lessons, but they also helped me reframe my mind in how I approach everything in my work; from social media posts and website layout to full fledged social and ad campaigns.
Sydney Fairman
Social Media Marketing Specialist, Cannabis Legal Group
This class is worth it! The in-class sessions are reinforced by weekly homework assignments (articles, videos, podcasts). I found the information valuable, timely, and useful for my daily responsibilities.
Brandy C. Dietz
Marketing Director, Waters & Kraus LLP
As a marketing professional, the course expanded my knowledge of social media marketing, web analytics, and email marketing. The information was practical, easy to understand and highly relevant for me. I would definitely recommend the course to other marketers.
Chanel Moore-Khorsand
Chanel Moore-Khorsand
Marketing Coordinator, Hopkins & Carley