---
title: Digital Marketing for Law Firms Certification
description: Learn topics including organic and paid social media, SEO, online advertising, email, content marketing, analytics and more.
image: https://legalmarketing.good2bsocial.com/hubfs/DMCC%20LinkedIn%20Ad-1.png
---

![Asset 3DMCCWhite-1](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Asset%203DMCCWhite-1.png?width=467&name=Asset%203DMCCWhite-1.png)

| **![chatwhite](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/chatwhite.png?width=39&name=chatwhite.png)** | **  On-Demand Lectures ** | ![Chat-1](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Chat-1.png?width=20&name=Chat-1.png) | **  Live Office Hours ** |
| --- | --- | --- | --- |

Download the Digital Marketing course brochure for curriculum details.

## [![Enroll Now](https://no-cache.hubspot.com/cta/default/3295561/e591b6f5-1b4d-4aeb-8614-8b342e696563.png)](https://cta-redirect.hubspot.com/cta/redirect/3295561/e591b6f5-1b4d-4aeb-8614-8b342e696563)

 

## **About The Course**

Digital marketing is one of the most effective and important ways to promote your law firm, your practice areas and your lawyers. But it can also be challenging to understand the constantly changing marketing technologies and platforms.

Good2bSocial is pleased to announce that we have made our highly acclaimed digital marketing certification course available for law firm marketers on-demand. Take our course from the comfort of your home.  You’ll have access to hours of self-paced online learning. Each class is 60 minutes of on-demand video instruction, so you can learn on your own time at a pace that suits you. The eight-session course is taught by Guy Alvarez, Founder and CEO of Good2bSocial.

Students who graduate the course will walk away knowing how to implement high-performing integrated marketing plans that address their firm’s goals and deliver on key metrics. Upon graduation, students receive a certificate that they can display on their LinkedIn profile.

## What You Will Learn:

- #### How To Develop Social Media Campaigns That Generate A Meaningful ROI
- #### How To Create The Right Content To The Right People At The Right Time
- #### How To Generate Qualified Leads Through Paid Search And Paid Social
- #### How To Create, Test, Optimize And Report On The Performance Of Email Marketing Campaigns
- #### How To Establish Analytics Benchmarks To Draw Actionable Insights About Your Digital Marketing Efforts
- #### How To Build An SEO Strategy That Enhances Your Search Visibility And Lets Your Rank Highly On Search Engines

## How The Course Works

![PlayButton-1](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/PlayButton-1.png?width=50&height=50&name=PlayButton-1.png "PlayButton-1")

**On-Demand Video Instruction: **Each class includes 60 minutes of on-demand video instruction taught by Good2bSocial Founder and CEO, Guy Alvarez.

![document-1](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/document-1.png?width=50&height=50&name=document-1.png "document-1")

**Case Studies: **See how the concepts you’re learning can be executed in real life situations. Guy dives into real examples from real law firms.

![pencil-icon](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/pencil-icon.png?width=50&height=50&name=pencil-icon.png "pencil-icon")

**Optional Homework:** Additional learning resources are provided for each course, in the following formats: blog posts, checklists, podcasts, videos.

![choice (1)](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/choice%20(1).png?width=45&height=45&name=choice%20(1).png "choice (1)")

**Multiple Choice Quizzes: **Pass 10-minute quizzes to move onto the next class. Have you mastered the concepts or could you use a live office hour session with Guy?

![marketing (1)](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/marketing%20(1).png?width=50&height=50&name=marketing%20(1).png "marketing (1)")

**Real-World Assignments: **Each week you’ll apply the skills you learn to build components of a mini marketing plan.

![ChatPurple (1)](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/ChatPurple%20(1).png?width=50&height=50&name=ChatPurple%20(1).png "ChatPurple (1)")

**Live Office Hours for Q&A:** Students can attend bi-weekly live office hours to ask Guy Alvarez questions about the material or the current work they're doing.

**Watch Session #1: Introduction to Digital Marketing for Free. You must create a username and be logged in to access.**

[![Create An Account](https://no-cache.hubspot.com/cta/default/3295561/19088408-8d30-49de-9365-ecd52acde33d.png)](https://cta-redirect.hubspot.com/cta/redirect/3295561/19088408-8d30-49de-9365-ecd52acde33d)

## Meet the Instructor

![GuyAlvarez_Final](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/GuyAlvarez_Final.jpg?width=200&name=GuyAlvarez_Final.jpg)

Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. 

With a background in technology and marketing, Guy emerged as an early adopter and advocate of social media. As co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together pioneers in the field. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media training, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms and microsites.

## World-Class Professionals Trust Good2bSocial to Progress their Career

We have alumni from some of the most innovative law firms across the globe. As well as learning the latest in digital marketing, you'll be joining a network of graduates with the same passion for this fascinating, modern discipline.

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| ### Jones Day | ### Mayer Brown | ### Wiggin & Dana | ### DLA Piper | ### Troutman Sanders | ### Lathrop GPM |
| --- | --- | --- | --- | --- | --- |

| ### **Lenczner Slaght** | ### **Romano Law** | ### **Buddle Findlay** | ### **Bracewell** | ### **Squire Patton Boggs** |
| --- | --- | --- | --- | --- |

### Jones Day

### Mayer Brown

### Wiggin & Dana

### DLA Piper

### Troutman Sanders

### Lathrop GPM

### **Lenczner Slaght**

### **Romano Law**

### **Buddle Findlay**

### **Bracewell**

### **Squire Patton Boggs**

## **Master Digital Marketing Tools**

![adslogo.jpg](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/adslogo.jpg.png?width=50&height=50&name=adslogo.jpg.png "adslogo.jpg")

### Google Ads

![analyticslogo](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/analyticslogo.png?width=50&height=50&name=analyticslogo.png "analyticslogo")

### Google Analytics

![linkedin-4](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/linkedin-4.png?width=50&height=50&name=linkedin-4.png "linkedin-4")

### LinkedIn Campaign Manager

## **Spotlight your Achievement with a Good2bSocial Digital Certification Badge**

Our digital badge lets the world know what you’ve accomplished, quickly and easily! Post it on your social media platforms, your email signature and your website.

![BadgeWithIcons-1](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/BadgeWithIcons-1.png?width=345&height=300&name=BadgeWithIcons-1.png "BadgeWithIcons-1")

## Syllabus

**Session 1: Introduction to Digital Marketing**  
You will begin with an introduction to fundamental concepts of digital marketing, before diving headfirst into strategy. This session takes you through all the basics, helps you explore the buyer’s journey and stays rooted in practice. The goal is always to keep things clear and actionable. 

 +

View the Syllabus

**Session 2: Content Marketing**  
Gain intelligence to fuel your content strategy so that you know how to craft the right content, for the right audience, at the right time. You’ll learn how to develop a content strategy that resonates with your target audience, ways to successfully employ content assets, how to measure results to know what’s working and what’s not, and strategies to drive new leads.

**Session 3: Social Media Marketing**  
Learn how to build an authentic and strong brand on social media. We’ll teach you how to craft a social media strategy for your target audience across all of the leading social media networks. You’ll learn how to communicate effectively, build and maintain a following, and extend the reach and engagement of your messages.

**Session 4: Social Media Advertising  
**Learn to leverage paid channels to get your firm’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that suit your campaign objectives. This course gives marketers the knowledge and skills they need to use LinkedIn Ads, Facebook and Instagram Ads, and Twitter Ads most effectively.

**Session 5: Search Engine Optimization (SEO)**  
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research and how to conduct on-page SEO analysis to identify opportunities to improve website rankings.

**Session 6: Search Advertising**  
Learn bidding strategies, and best practices to create effective advertisements on Google Ads. We’ll dive into the Google Ads interface, talk through real-life examples and actionable tactics to improve click-through rate, lower spend and maximize performance.

**Session 7: Email Marketing**  
Learn how to create, test, optimize and report on the performance of email marketing campaigns. You’ll learn how to re-engage your clients using email, learn email copywriting strategies, and understand the rules and regulations that dictate what you send.

**Session 8: Measurement & Analytics**  
Understand how to set key performance indicators to track and monitor success. Then get hands on experience with key tools, including Google Analytics, to better understand your marketing performance.

## Flexible Payment Options

---

Good2bSocial offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities. Contact us to learn more.

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## **Program Fee: $875**

![Asset 1group](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Asset%201group.png?width=45&height=26&name=Asset%201group.png "Asset 1group")

**Group Rates - **Enroll your entire team for a single one-time fee.

![Asset 4card](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Asset%204card.png?width=40&height=26&name=Asset%204card.png "Asset 4card")

**Monthly Payment Plans **Split your tuition into smaller monthly payments.

![Asset 2employer](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Asset%202employer.png?width=35&height=30&name=Asset%202employer.png "Asset 2employer")

**Employer Sponsorship - **Get your tuition reimbursed by your employer.

![Asset 3scholarship](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/Asset%203scholarship.png?width=35&height=40&name=Asset%203scholarship.png "Asset 3scholarship")

**Scholarships - **We offer a range of scholarships to make learning more accessible.

## Download Course Brochure

## Frequently Asked Questions

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How advanced is the Digital Marketing Certificate Course?

The course will give you an in-depth overview of essential digital marketing skills to help you get started in SEO, email marketing, organic and paid social, Google Analytics, Google Ads, and more. While extensive, the course can be considered beginner-friendly.

 +

Are there any prerequisites for this course?

Good2bSocial’s Digital Marketing for Law Firms Certification was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course and it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.

 +

How will this certificate help me?

It depends on who you are…

If you’re a marketing professional, this certificate can make you more valuable to your firm, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

If you’re a CMO or Director of Marketing, this certification is a great way to learn digital marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re looking to work for a law firm, this certificate can set you apart from other candidates who merely have a business or marketing degree, but specialized skills that law firms today are desperately seeking.

 +

What digital marketing tools will I learn?

Throughout the course, you will learn to work with tools that help you become a more efficient and effective digital marketer.

You’ll get hands-on experience with LinkedIn Advertising, Google Analytics, Google Ads, and more, to help you build a cohesive paid or organic campaign.

 +

What is required to receive my certification?

In order to receive your certificate, you need to watch all course videos, complete written assignments and 10-minute multiple choice quizzes. You will also need to complete the course survey. 

# What Graduates Are Saying

**

Guy’s informative, yet approachable, training on social media, SEO and Google Analytics helped our entire team better understand and then implement best practices for our site and mobile platforms.

![Leslie Gross](https://legalmarketing.good2bsocial.com/hubfs/Screen%20Shot%202019-01-28%20at%203.56.50%20PM.png)

Leslie Gross

Director of Communications, Saul Ewing Arnstein & Lehr LLP

The Digital Marketing Certification course is a must for anyone looking to develop an understanding of digital marketing and improve their skill set. Guy Alvarez does an amazing job of giving real-life examples, resources, and the tools necessary to advance your company in the digital space. I would highly recommend this class. I didn’t want it to end!

![Dianne Bluestein](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/dianeB-DMC-testimonial_DMCLanding.jpg)

Dianne Bluestein

Digital Communications Specialist, McCarter & English LLP

I thought it was a very comprehensive, interactive, and well thought out course. I really enjoyed it's complexity and thought that the delivery made it an engaging course for people from all ranges of experience and all different sizes of firms. 

![Shelby Kaiser](https://legalmarketing.good2bsocial.com/hubfs/0-2.jpeg)

Shelby Kaiser

Marketing Coordinator, Bilzin Sumberg

If you're a law firm marketer or need law firm marketing, don't sleep on the folks over at Good2bSocial — they know their stuff! A big thank you to Guy Alvarez for the eight-week digital marketing certification course. It provided actionable insights that you can begin implementing on day one.

![Caitlin Whitehurst](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/caitlin%20whitehurst_DMC-testimonial_DMCLanding.jpg)

Caitlin Whitehurst

Public Relations Manager, Troutman Sanders LLP

Well designed, practical course on social media & digital marketing for law firm marketers, filled with smart solutions and hacks for leading successful communication and lead generating campaigns.

![Kamila Lewandowska](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/testimonial-photos/0.jpg)

Kamila Lewandowska

Head of Operation, Winiarska

Guy was very knowledgeable and shared his experience clearly. I am glad I was able to take this class -- it has enhanced my understanding of digital marketing.

![Greta Kelly](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/testimonial-photos/greta-kelly.jpg)

Greta Kelly

Professional Services Marketing Specialist

There is A LOT of information regarding digital marketing out there with conflicting information. With all of this in mind, I found the course very easy to understand while providing some insightful, creative ways to achieve digital marketing goals rather simply. Guy and Talia not only gave me tips and lessons, but they also helped me reframe my mind in how I approach everything in my work; from social media posts and website layout to full fledged social and ad campaigns.

![Sydney Fairman](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/testimonial-photos/sydney-fairman.jpg)

Sydney Fairman

Social Media Marketing Specialist, Cannabis Legal Group

This class is worth it! The in-class sessions are reinforced by weekly homework assignments (articles, videos, podcasts). I found the information valuable, timely, and useful for my daily responsibilities.

![Brandy C. Dietz](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/testimonial-photos/brandy-Dietz.jpg)

Brandy C. Dietz

Marketing Director, Waters & Kraus LLP

As a marketing professional, the course expanded my knowledge of social media marketing, web analytics, and email marketing. The information was practical, easy to understand and highly relevant for me. I would definitely recommend the course to other marketers.

![Chanel Moore-Khorsand](https://legalmarketing.good2bsocial.com/hubfs/digital%20marketing%20certification/testimonial-photos/Chanel%20Moore-Khorsand.jpg)

Chanel Moore-Khorsand

Marketing Coordinator, Hopkins & Carley

This course was excellent. It covered all the major areas of digital marketing and was hyper specifically designed for those in a law firm environment. The number of sessions were just right. The homework assigned for each session was impactful, memorable, digestible, and always underscored the importance of the week's lesson.

![Ryan King](https://legalmarketing.good2bsocial.com/hubfs/1516303520085.jpg)

Ryan King

Ogletree Deakins

The Good2bSocial Digital Marketing Certification program provides current and practical information that is tailor-made for legal marketing professionals at all levels who want to up their digital and social media marketing game.

![Jay Plum](https://legalmarketing.good2bsocial.com/hubfs/1517671167786%20(1).jpg)

Jay Plum

Director of Communications at Bracewell LLP

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