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Download the Digital Marketing course brochure for curriculum details.

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About The Course

Digital marketing is one of the most effective and important ways to promote your law firm, your practice areas and your lawyers. But it can also be challenging to understand the constantly changing marketing technologies and platforms.

Good2bSocial is pleased to announce that we have made our highly acclaimed digital marketing certification course available for law firm marketers on-demand. Take our course from the comfort of your home.  You’ll have access to hours of self-paced online learning. Each class is 60 minutes of on-demand video instruction, so you can learn on your own time at a pace that suits you. The eight-session course is taught by Guy Alvarez, Founder and CEO of Good2bSocial.

Students who graduate the course will walk away knowing how to implement high-performing integrated marketing plans that address their firm’s goals and deliver on key metrics. Upon graduation, students receive a certificate that they can display on their LinkedIn profile.

What You Will Learn:

  • How To Develop Social Media Campaigns That Generate A Meaningful ROI

  • How To Create The Right Content To The Right People At The Right Time

  • How To Generate Qualified Leads Through Paid Search And Paid Social

  • How To Create, Test, Optimize And Report On The Performance Of Email Marketing Campaigns

  • How To Establish Analytics Benchmarks To Draw Actionable Insights About Your Digital Marketing Efforts

  • How To Build An SEO Strategy That Enhances Your Search Visibility And Lets Your Rank Highly On Search Engines

How The Course Works

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On-Demand Video Instruction: Each class includes 60 minutes of on-demand video instruction taught by Good2bSocial Founder and CEO, Guy Alvarez.

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Case Studies: See how the concepts you’re learning can be executed in real life situations. Guy dives into real examples from real law firms.

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Optional Homework: Additional learning resources are provided for each course, in the following formats: blog posts, checklists, podcasts, videos.

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Multiple Choice Quizzes: Pass 10-minute quizzes to move onto the next class. Have you mastered the concepts or could you use a live office hour session with Guy?

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Real-World Assignments: Each week you’ll apply the skills you learn to build components of a mini marketing plan.

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Live Office Hours for Q&A: Students can attend bi-weekly live office hours to ask Guy Alvarez questions about the material or the current work they're doing.

Watch Session #1: Introduction to Digital Marketing for Free. You must create a username and be logged in to access.

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Meet the Instructor

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Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. 

With a background in technology and marketing, Guy emerged as an early adopter and advocate of social media. As co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together pioneers in the field. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media training, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms and microsites.

World-Class Professionals Trust Good2bSocial to Progress their Career

We have alumni from some of the most innovative law firms across the globe. As well as learning the latest in digital marketing, you'll be joining a network of graduates with the same passion for this fascinating, modern discipline.


Jones Day

Mayer Brown

Wiggin & Dana

DLA Piper

Troutman Sanders

Lathrop GPM

Lenczner Slaght

Romano Law

Buddle Findlay

Bracewell

Squire Patton Boggs

Jones Day

Mayer Brown

Wiggin & Dana

DLA Piper

Troutman Sanders

Lathrop GPM

Lenczner Slaght

Romano Law

Buddle Findlay

Bracewell

Squire Patton Boggs

Master Digital Marketing Tools

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Google Ads

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Google Analytics

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LinkedIn Campaign Manager

Spotlight your Achievement with a Good2bSocial Digital Certification Badge

Our digital badge lets the world know what you’ve accomplished, quickly and easily! Post it on your social media platforms, your email signature and your website.

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