On-Demand Lectures | Live Office Hours |
Download the Digital Marketing course brochure for curriculum details.
Digital marketing is one of the most effective and important ways to promote your law firm, your practice areas and your lawyers. But it can also be challenging to understand the constantly changing marketing technologies and platforms.
Good2bSocial is pleased to announce that we have made our highly acclaimed digital marketing certification course available for law firm marketers on-demand. Take our course from the comfort of your home. You’ll have access to hours of self-paced online learning. Each class is 60 minutes of on-demand video instruction, so you can learn on your own time at a pace that suits you. The eight-session course is taught by Guy Alvarez, Founder and CEO of Good2bSocial.
Students who graduate the course will walk away knowing how to implement high-performing integrated marketing plans that address their firm’s goals and deliver on key metrics. Upon graduation, students receive a certificate that they can display on their LinkedIn profile.
On-Demand Video Instruction: Each class includes 60 minutes of on-demand video instruction taught by Good2bSocial Founder and CEO, Guy Alvarez.
Case Studies: See how the concepts you’re learning can be executed in real life situations. Guy dives into real examples from real law firms.
Optional Homework: Additional learning resources are provided for each course, in the following formats: blog posts, checklists, podcasts, videos.
Multiple Choice Quizzes: Pass 10-minute quizzes to move onto the next class. Have you mastered the concepts or could you use a live office hour session with Guy?
Real-World Assignments: Each week you’ll apply the skills you learn to build components of a mini marketing plan.
Live Office Hours for Q&A: Students can attend bi-weekly live office hours to ask Guy Alvarez questions about the material or the current work they're doing.
Watch Session #1: Introduction to Digital Marketing for Free. You must create a username and be logged in to access.
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial.
With a background in technology and marketing, Guy emerged as an early adopter and advocate of social media. As co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together pioneers in the field. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media training, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms and microsites.
We have alumni from some of the most innovative law firms across the globe. As well as learning the latest in digital marketing, you'll be joining a network of graduates with the same passion for this fascinating, modern discipline.
Jones Day |
Mayer Brown |
Wiggin & Dana |
DLA Piper |
Troutman Sanders |
Lathrop GPM |
Lenczner Slaght |
Romano Law |
Buddle Findlay |
Bracewell |
Squire Patton Boggs |
Our digital badge lets the world know what you’ve accomplished, quickly and easily! Post it on your social media platforms, your email signature and your website.
Session 1: Introduction to Digital Marketing
You will begin with an introduction to fundamental concepts of digital marketing, before diving headfirst into strategy. This session takes you through all the basics, helps you explore the buyer’s journey and stays rooted in practice. The goal is always to keep things clear and actionable.
Session 2: Content Marketing
Gain intelligence to fuel your content strategy so that you know how to craft the right content, for the right audience, at the right time. You’ll learn how to develop a content strategy that resonates with your target audience, ways to successfully employ content assets, how to measure results to know what’s working and what’s not, and strategies to drive new leads.
Session 3: Social Media Marketing
Learn how to build an authentic and strong brand on social media. We’ll teach you how to craft a social media strategy for your target audience across all of the leading social media networks. You’ll learn how to communicate effectively, build and maintain a following, and extend the reach and engagement of your messages.
Session 4: Social Media Advertising
Learn to leverage paid channels to get your firm’s message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that suit your campaign objectives. This course gives marketers the knowledge and skills they need to use LinkedIn Ads, Facebook and Instagram Ads, and Twitter Ads most effectively.
Session 5: Search Engine Optimization (SEO)
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research and how to conduct on-page SEO analysis to identify opportunities to improve website rankings.
Session 6: Search Advertising
Learn bidding strategies, and best practices to create effective advertisements on Google Ads. We’ll dive into the Google Ads interface, talk through real-life examples and actionable tactics to improve click-through rate, lower spend and maximize performance.
Session 7: Email Marketing
Learn how to create, test, optimize and report on the performance of email marketing campaigns. You’ll learn how to re-engage your clients using email, learn email copywriting strategies, and understand the rules and regulations that dictate what you send.
Session 8: Measurement & Analytics
Understand how to set key performance indicators to track and monitor success. Then get hands on experience with key tools, including Google Analytics, to better understand your marketing performance.
Good2bSocial offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities. Contact us to learn more.
Group Rates - Enroll your entire team for a single one-time fee.
Monthly Payment Plans Split your tuition into smaller monthly payments.
Employer Sponsorship - Get your tuition reimbursed by your employer.
Scholarships - We offer a range of scholarships to make learning more accessible.
The course will give you an in-depth overview of essential digital marketing skills to help you get started in SEO, email marketing, organic and paid social, Google Analytics, Google Ads, and more. While extensive, the course can be considered beginner-friendly.
Good2bSocial’s Digital Marketing for Law Firms Certification was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course and it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
It depends on who you are…
If you’re a marketing professional, this certificate can make you more valuable to your firm, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
If you’re a CMO or Director of Marketing, this certification is a great way to learn digital marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re looking to work for a law firm, this certificate can set you apart from other candidates who merely have a business or marketing degree, but specialized skills that law firms today are desperately seeking.
Throughout the course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with LinkedIn Advertising, Google Analytics, Google Ads, and more, to help you build a cohesive paid or organic campaign.
In order to receive your certificate, you need to watch all course videos, complete written assignments and 10-minute multiple choice quizzes. You will also need to complete the course survey.