Ready to Amplify Your Thought Leadership?
Good2bSocial has joined forces with The Expert Press to revolutionize thought leadership for lawyers and law firms! Transforming their insightful ideas into compelling news analysis and commentary, Good2bSocial and The Expert Press will empower your attorneys to dominate the media landscape and build credibility with potential clients by positioning themselves as the go-to authority in their designated practice areas with Expert Published Insights.
XP Dispatch: The Process
Each participating attorney will be provided with a unique URL, allowing their teams to manage profiles that feed directly into the XP Dispatch program.
Step 1: Initial Setup
Fill Out the Form: Each lawyer will receive an email and must complete a detailed questionnaire covering business goals, desired outcomes, target audience, and areas of expertise. This helps us understand your practice and tailor our services to your needs.
Step 2: Topic Selection
Receive Monthly Topics: Each attorney will receive a list of three news topics that align with their expertise, audience, and business goals. These topics are chosen based on what publications are looking to feature.
Choose a Topic: Each lawyer will select the topic that best matches their goals, ensuring the content is relevant and impactful.
Step 3: Book an Interview
Schedule Your Interview: Once a topic has been selected, the attorney will book a 20-minute interview with one of our expert editors via a Zoom-like platform. This will allow us to gather their insights and perspectives.
Step 4: Content Creation
Expertly Crafted Articles: Our skilled editors will turn the insights from our interview into a compelling, well-written article designed to position the attorney as a thought leader in their practice area.
Step 5: Publication and Placement
Guaranteed Publication: We pitch the article to the best publications based on your business development goals and target audience, ensuring it reaches the right people through our strong relationships with top national and trade news sites. Media monitoring of article placement is managed through XP’s RSS system, and experts receive email notifications once their article is placed.
Replacement Opportunities: If an article isn’t placed, we provide a new Dispatch opportunity to ensure you keep getting media exposure.
Trusted Media Outlets
The Expert Press network includes over 50 top publications, offering diverse platforms to showcase your expertise. Here are just a few of the key publications where our clients' insights are regularly featured:
Join a Community of Thought Leaders
Working with The Expert Press and Good2bSocial connects your attorneys with a network of respected professionals. Our seamless workflow and strong editorial support simplify the process of transforming insights into impactful news articles.
Ready to Elevate Your Thought Leadership?
Team up with us and get your insights published where they’ll make the biggest impact. Get started with The Expert Press and Good2bSocial today!
