In today’s digital landscape, brand identity is strongly linked to your social media presence. By building your own personal brand and establishing a social media following, you can enhance your reputation as an attorney, build trust with current and prospective clients, and generate new opportunities to build your practice.
Whether you are a solo practitioner or an attorney at a large firm, social media is an important marketing strategy that helps you raise the profile of your firm while concurrently building your own brand in order to get more business.
That said, most lawyers still struggle to implement effective social media marketing strategies that really drive new business.
In this one hour recording, Guy Alvarez teaches lawyers the activities they can start doing right now to effectively build their brand and raise the firm’s profile in order to start attracting and winning over prospects. From optimizing your profile to learning how to actually generate new business.
The presentation addresses the following:
How to use social media to raise awareness of your knowledge and experience
How to connect with influencers that can refer new clients to you
Tips on building an effective LinkedIn profile
How to use LinkedIn to strategically grow your network
What are the best social media channels for your practice
and much more...
Founder & CEO
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. First, Guy worked as a law firm associate. Later, he joined ALM Media where he built websites for some of the largest US law firms. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.