How to Rebrand for a New Career
About This Webinar:
Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status.
Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and been identified with — their existing career for years. But there are steps they can take to successfully rebrand themselves, build new networks, and accelerate the transition to their desired new career.
Who will benefit:
- Attorneys looking to transition into a new career
- Senior attorneys returning to the workplace
- Attorneys looking to build a book of business for the firm
- Legal professionals seeking to expand their network
In this on-demand webinar, attendees will learn:
Leverage "Social Proof"
Learn how to develop a credible brand in your new target area with the "personal" story of your move
Build an Audience
Learn how to reach your new target audience and track their engagement
Work with Your Network
Learn how to use your existing network to push your new career forward
Speakers:
Founder
Judy Selby Consulting & Make Your Move Consulting
After 25 years of legal practice, Judy went from AmLaw 100 partner to principal of her own thriving consulting company. To make this move, she developed a 6 part action plan to successfully leverage her legal experience, rebrand, and build an international network and reputation. By consistently following this plan, she was able to seamlessly and successfully transition from Big Law to her exciting new career.
Founder & CEO
Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
