How to Sell to Law Firms
Watch On Demand
About the Webinar:
Are you selling a service, solution or product to law firms?
Then this is the webinar for you.
Selling to law firms is notoriously challenging. Finding the right decision maker in a law firm can be tough, and the sales cycle is long and frustrating. So what’s the secret?
In this complimentary webinar, aired on July 8 2021, we discuss the ways in which legal service providers can adapt their selling approach in order to better serve law firms and close more deals.
The presentation addresses the following:
- Why selling to law firms is different
- How to identify your ideal customer?
- How to create a value proposition?
- How do you build relationships with your prospects?
- Why it’s important to add value beyond the transaction and how you can do so.
- Why it’s important to be aware of the competition
- Examples of horror stories and success stories of legal service providers selling to law firms
- And much more...
About Your Speakers
Guy Alvarez
Founder & CEO, Good2bSocial
Yolanda Cartusciello
Partner, PP&C Consulting
For more than 20 years, Yolanda Cartusciello has served in senior administrative leadership roles in major law firms, including Debevoise & Plimpton and Cleary Gottlieb. At both firms, she led the marketing teams, designed their business development and media strategies and took charge of their implementation. She was the chief architect of profile enhancement strategies, perception studies, branding exercises, comprehensive client interview programs, and practice and lateral partner rollouts. She co-developed marketing technology solutions and created media relations and digital strategies. She has also developed business development and communications training and coaching programs for lawyers at all levels.
Mary Beth Hernandez
Managing Director, Intapp
Mary Beth Hernandez is a seasoned business development and sales executive who has had notable success in the professional services eco-system for over 20 years. In December 2020, she joined Intapp as a Managing Director, where she oversees the company’s relationship with over 20 large law firms in the NYC/North Jersey area. Prior to joining Intapp, Mary Beth worked at Thomson Reuters (~ 10 years total) selling into AmLaw 100 firms and major corporate legal departments. Her most recent roles at TR included serving as a Vice President in the Global Account Management program and later as the Global Head of Legal Market Development within TR’s industry practice groups.
Kevin Iredell
Chief Marketing Officer, Lowenstein Sandler
Kevin Iredell brings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
