In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be prohibitively expensive and can easily produce lackluster results.

Digital advertising, however, definitely has its place in law firm marketing. The question is how and where? The answer is LinkedIn advertising. With the right approach, LinkedIn advertising offers plenty of opportunities to connect with the right audience and grow your law practice. 

LinkedIn ads can help provide your law firm with precisely targeted messaging, giving you the chance to develop new leads for your niche practice areas. In this eBook designed specifically for law firms, you’ll learn how your firm can build, execute and optimize LinkedIn advertising campaigns that meet your marketing and business objectives. You’ll learn how LinkedIn advertising works, along with some tricks and best practices to get the most from your law firm’s LinkedIn advertising investment.

Download this eBook to learn:

• Which ad formats work best and which formats law firms should avoid
• What is the right type of content law firms should use for LinkedIn Ads
• How to target and segment your audience
• Retargeting strategies for nurturing prospects through the client journey
• Budgeting and bidding best practices for your ad campaigns
• How to measure performance and optimize ads in real-time
• Examples of highly converting law firm LinkedIn ads
• And much more…

A well-researched, optimized campaign has the potential to bring in thousands of new leads — and new clients. Download our eBook to learn how to build a winning LinkedIn advertising strategy and execute high converting campaigns that meet your law firm’s marketing and business objectives.