About This On-Demand Webinar:

We are living in extraordinary times. The Coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on law firms and their workforces across the globe. In this environment, lawyers and legal marketers are grappling with how to market their law firms—and in some cases, whether to market at all.

In line with our mission to help law firms and legal marketers prosper through digital marketing, we hosted a free webinar to help legal professionals through this difficult time of business uncertainty.

Join legal marketing consultants Deborah Farone, author of 'Best Practices in Law Firm Business Development and Marketing', and Guy Alvarez, founder and CEO of Good2bSocial, share tips and insights on how to best alleviate and counter the business repercussions to your law firm from the COVID-19 pandemic.

The presentation addresses the following:

  • What can marketers do to help protect themselves and their firms?
  • What tools and digital skills do marketers need as they move forward?
  • How can marketers deal with uncertainty and plan for the future?
  • How can your firm become a valuable asset for your clients?
  • How does your department respond to new business pitch requests? Have any of these processes changed?
  • And much more...

About Your Presenters:



Deborah Farone

Founder & CEO

Farone Advisers LLC

Deborah Farone is a strategy marketing advisor to law firms, a (law school and retreat) lecturer, and an author of the best-seller, "Best Practices in Law Firm Business Development and Marketing." In 2017, after serving as the long-time CMO of Cravath, she launched her own consulting practice, Farone Advisors LLC, where she advises law and other professional service firms and individuals on marketing strategy, training and development.



Guy Alvarez

Founder & CEO


Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. First, Guy worked as a law firm associate. Later, he joined ALM Media where he built websites for some of the largest US law firms. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.

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About Good2bSocial

Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.