Law Firm Guide to
LinkedIn Advertising
Learn LinkedIn Advertising
Are you achieving the results you hoped for with your LinkedIn Advertising campaigns?
Although LinkedIn advertising may seem pretty simple, it's really one of the most difficult ad channels to get right. There are endless targeting options to choose from and if you follow LinkedIn's recommendations, you will be spending a lot more money than necessary. In addition, your results will not be as good as they should be.
This on-demand webinar designed specifically for law firms will help attendees gain a better understanding of the LinkedIn Ads platform and how to use it to achieve their marketing and business development objectives, while saving time and money. Whether you’re launching your first ad campaign on LinkedIn or want to learn how you can achieve better results with your current campaigns, this webinar will teach you everything you need to know.
Attendees will learn:
Ad Formats
Which ad formats work best and which formats you should avoid
Optimal Content
What is the right type of content for LinkedIn Ads
Target Demographic
How to target and segment your audience
Retargeting
Retargeting strategies for nurturing prospects
And much more….
Featuring
Guy Alvarez
Founder & CEO @Good2bSocial
Guy, a former practicing lawyer is the founder and CEO of Good2bSocial. Guy has advised companies & law firms on all aspects of digital marketing including digital strategy, social media, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms & microsites.
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
