LinkedIn Audit Checklist For Law Firms

Is Your Strategy Built to Win New Clients?

About this Resource

Your LinkedIn presence either sets your firm apart or blends into the crowd.

This practical, section-by-section audit tool walks you through 12 critical areas:

Company Profile & Visual Identity 

Posting Cadence & Content Quality 

Video & Hashtag Strategy 

Engagement & Competitive Benchmarking 

Showcase Pages & Website Integration 

Employee Advocacy & Overall Scoring Summary 

Whether you're a Focused, Multi-Market, or Distributed firm, this checklist is built to meet you where you are and show you exactly where to improve.

What You'll Learn

 

Evaluate Your Profile

Assess every part of your firm's LinkedIn profile across all 12 audit sections. You'll know precisely what's working, what's falling short, and where your biggest opportunities live.

 

Clear Performance Scores

Rate each section on a 1–5 scale for a total score out of 70. This benchmarking system gives you an honest, data-driven picture of your firm's performance against proven standards.

 

Turn Insights Into Action

Move from diagnosis to strategy with top recommendations and guidance tailored to your firm type. You'll walk away with a focused action plan that drives measurable results.


About Good2bSocial

Good2bSocial is a premier digital marketing agency dedicated to helping law firms, legal marketers, and professional services firms and associations harness the power of digital strategy. Our full suite of services includes high-impact content marketing, SEO/AIO, PPC,  social media management, and marketing automation. We also specialize in implementing and optimizing HubSpot CRM systems, helping our clients find the perfect intersection between technology, marketing, and sales.

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