How to Make Your Content Appealing to the Media
About This Webinar:
This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.
Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team as the company’s editor in chief.
In this on-demand webinar, attendees will learn:
Cater to Your Audience
Learn how to "Get the Latin out of your piece" and simplify your work for your readers
Capitalize on Your Talents
Learn how to discover your writing style and how it can be used to your advantage
Optimize Your Content
Learn what types of articles are generally preferred and how to engage your audience
Speakers:
Chief Content Officer
Good2BSocial
David L. Brown is editor in chief of the Legal Writers Bureau and chief content officer of Good2bSocial. He works closely with clients to create high-quality digital content and provides editorial guidance for the Good2bSocial team. Prior to joining Good2bSocial, he was the vice president and editor in chief at ALM Media, where he directed digital and print content across the company’s network of legal media brands. He has also served as editor in chief of The National Law Journal and editor in chief of Legal Times in Washington D.C.
Editor in Chief
New York Law Journal
Kris Fischer is the former editor in chief of the New York Law Journal, where she broadened the coverage of the legal community in New York to include all state and federal courts and court administration, large and small firms, in house counsel, public interest organizations, government agencies and law schools. Prior to joining the Law Journal, Kris was acting managing editor of the weekly New Jersey Law Journal, and senior editor of Manhattan Lawyer and senior editor of The American Lawyer magazine.
Writer & Editor
ALM Media
Anthony Paonita is a longtime writer and editor of legal affairs and business. Until recently, he was an editor at ALM Media, serving as editor in chief of the award-winning legal/business trade publication and website Corporate Counsel, as well as a senior editor at The American Lawyer. Previously he was an editor at The National Law Journal, where he was senior editor and editorial writer.
Founder & CEO
Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps legal-industry companies and law firms of all sizes understand and leverage the power of content marketing, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning the fields of law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
About Good2bSocial
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
