Good2bSocial, a division of Best Lawyers, is offering your firm an SEO audit that focus on keyword usage, site structure, backlinks, content quality and user experience.
An SEO audit is an in-depth analysis of your website to assess its search engine visibility. It's akin to a health check-up for your website, identifying strengths, weaknesses, and opportunities for optimization. This audit primarily focuses on keyword usage, site structure, backlinks, content quality, and user experience.
By performing an SEO audit, you can gain valuable insights into how your website is performing online. For lawyers, this audit can be immensely beneficial. Here's how:
- Improve Website Ranking: An SEO audit can identify issues affecting your website's ranking in search engine results. By addressing these issues, you can improve your website's visibility, which can lead to increased traffic and new clients.
- Stay Ahead of Competitors: The legal industry is highly competitive. An SEO audit can provide insights into your competitors' strategies, allowing you to refine your approach and stay ahead.
- Enhance User Experience: User experience is a key factor in SEO. An audit can reveal areas where your website's user experience may be lacking, such as slow load times or difficult navigation. Improving these aspects can keep visitors on your site longer, increasing the chances of conversion.
- Maximize Return on Investment: By focusing on effective SEO strategies identified in the audit, you can ensure that your digital marketing budget is being put to good use, maximizing your return on investment.
The SEO audit process is meticulous and thorough, encompassing the following steps:
Technical Analysis
The first step of an SEO audit is a technical analysis. This involves checking whether your website is easy to crawl and index for search engines. It includes analyzing the website's sitemap, robots.txt file, and URL structure.
On-Page Analysis
Off-Page Analysis
Competitive Analysis and Keyword Research
This involves identifying and analyzing your top three competitors' SEO strategies. It also includes researching the most relevant and valuable keywords for your law practice.
User Experience Analysis
The final step is evaluating the user experience on your website. This includes analyzing page load speeds, mobile responsiveness, and ease of navigation.
Why Choose Good2bSocial?
At Good2bSocial, we work with law firms and companies in the legal industry who are serious about growth, leveraging the latest and most effective digital marketing methods, tactics and strategies to help our clients build and maintain a robust online presence, establish thought leadership in their areas of practice, and drive meaningful engagement with the target audiences necessary to achieve their business development goals.
