Analytics reporting is the science behind the art that is digital marketing. Careful attention to metrics allows a marketing team to track a campaign’s performance in real-time and persuasively demonstrate the value of their efforts. At its most fruitful, analytics reporting provides a deeper understanding of client needs and behaviors in a way that inspires firms to take actionable steps toward improving performance. 

How We Do It

Most firms have access to an abundance of data from their various digital properties (websites, microsites, blogs, email marketing platforms, social media campaigns, content aggregators, etc.). Yet far too few utilize that data effectively, usually because they lack the capacity to do so in a truly impactful way.

Our Real-time Analytics Dashboard (RAD) was developed to help law firms short on time or resources review and leverage their metrics to identify key trends and develop action plans based on the data. Using proprietary analytics tools that integrate all of your digital data, we create a customized dashboard and monthly reports that provide answers to your most pressing questions:

• Are we increasing the visibility of the firm? More specifically, are more people visiting and interacting with our site than in previous periods?
• Are prospects and clients finding us? Or does the majority of our traffic appear to be potential hires? 
• Is our content getting found online? Is our search traffic increasing?
• What content types and topics are performing best? Why?
• What types of content and search keywords are we most likely to get found for? Are we getting found for the topics where our knowledge and experience is most valuable? If not, why not?
• Where do clients most likely arrive on our website? Have we established a clear direction for them to proceed into our website so they can understand your firm, its knowledge, its perspective, and its experience?