How America's Top 200 Law Firms are Using Digital Marketing
The 2021 Social Law Firm Index, produced by Good2bSocial, examines how the top 200 law firms in the country (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The report analyzes and measures the effectiveness of each firm’s reach and engagement across a variety of social media channels and content platforms.
The overall digital ranking of each law firm, as well as individual rankings by social network: LinkedIn, Facebook, Twitter, Instagram and YouTube.
An evaluation of each firm's use of thought leadership content and search engine optimization (SEO) on their firm website.
Featured case studies from the top firms in each category describing their experience & efforts in achieving success.
We study and publish our findings on the adoption of digital marketing technologies by law firms to demonstrate the value of digital marketing for business development. When we first started seven years ago, law firm digital marketing was still in its infancy, and digital marketing strategies weren’t a reality for many firms.
The state of digital marketing and social media usage in our industry has significantly shifted since we published our first report. Every Am Law 200 firm now has a social media presence, and most use at least two digital media platforms. Digital and social have developed into required components for law firm marketing. The Social Law Firm Index measures the effectiveness of law firm reach and engagement across the variety of online digital media channels.
First place winner Jones Day has figured out an effective system that works for their attorneys to produce compelling content and keeps engaged viewers coming back. Staying consistent, concise and creative has allowed the firm to develop a library of videos targeted at the right audience, not just the largest audience.
How has the use of social media at law firms evolved?
We published our first findings on the adoption of social media by law firms in 2013 to raise awareness about the value of social media for branding, relationships, and business development. At the time, most firms were struggling to understand the value of social media.
Today, every Am Law 200 firm is participating on social media and most are actively developing strategies across multiple social media platforms.
Focus On Account-Based Marketing and Related Technologies
Evaluation Of Firms MarTech Stack
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.