Grow your career, and get everyone else in your firm on the same page, and speaking the same language.
Social media can be used to connect with your target audience, enhance the visibility of your firm, your practice area or your lawyers, and help you generate new leads and acquire new clients.
While many law firms are using social media, very few have a strategy in place that enables them to achieve the business results they had hoped for.
At Good2bSocial, we provide an innovative Social Media Analysis and Audit Reporting Technology (SMAART™). SMAART™ enables us to collect the pressing data regarding your social media platforms. Following the analysis of this data, we create an individualized step-by-step strategy for your law firm.
SMAART™ will provide you with:
We will determine your current reach and engagement across your social media properties, and conversations from 3rd parties. We will also review your website analytics to evaluate the quantity and quality of visitors that social media is driving to your website.
We will determine what types of messaging perform best on each platform and which platforms are most valuable to you. We’ll also inspect the elements of your social media bios to be sure they are professional, captivating and optimized for search results.
We will conduct a competitive analysis to determine how your competitors are using social media in order to gain a better understanding of the gaps and opportunities in your area of practice.
We will take a look at the types and format of content you share across your social platforms over time to determine which performs best and provide you with best practices.
We will help you determine the best time to post your content, with which frequency and in what format in order to achieve maximum reach and engagement.
We will teach you how to calculate ROI and coordinate the creation of your key performance indicators (KPIs), to ensure your firm meets its marketing and messaging objectives.