About the Webinar:

Business development coaching in law firms is different from other types of coaching due to three major elements: 

  1. Success occurs within a complex context—the business marketplace
  2. Lawyers know little about the strategies of generating business due to a lack of education in law schools
  3. Lawyers don’t really want to engage in business development, preferring to spend time involved in practicing law

This webinar will provide an overview of the issues, knowledge and skills required of business development professionals who want to use coaching to drive rainmaking success inside law firms.

What you will learn:

  •   The differences and similarities between general coaching and business development coaching
  •   Ways to effectively connect business development coaching to the complex legal marketplace
  •   Conversations that motivate lawyers to engage in business development
  •   Coaching techniques that make business development doable for lawyers
  •   An overview of “must do” business development coaching skills
  • And more…
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Meet The Speakers

Speakers

Guy_Alvarez_Web

Guy Alvarez

Founder & CEO, Good2bSocial

Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney is one of the leading consultants in the fields of technology, marketing and business development for the legal industry. Guy works with leading law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and on digital marketing, yet they still don’t produce the results they had hoped for. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media, SEO, content marketing, paid search advertising, digital strategy and marketing automation.
Karen

Karen B. Kahn, EdD PCC

Karen Kahn EdD PCC, a psychologist and certified coach, has taught coaching at several of the most  prestigious coaching programs. Over the years, she has also taught a variety of psychology courses for  many colleges and universities. With her 20 years of experience working exclusively with lawyers and her highly-acclaimed business development methodology described in Daunting to DOable: You CAN Make It Rain and 100 Steps to DOable, Karen is specially positioned to educate business development coaches on best practices of in-firm business coaching.

About Good2bSocial

Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.
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