--- title: The Edge description: Test --- # The Edge #### Insights for Midsize Law Firms brought to you by Best Lawyers and Good2BSocial [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) ## [For Midsize Firms, Alternative Billing Arrangements Continue to Rise](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 25, 2025 3:27:59 PM Check the archives of any long-established legal publication, as I recently did, and you’ll likely f... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) ## [As AI Changes the Search Game, Midsize Firms Can Win with Thought Leadership](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 19, 2025 2:50:34 PM Google has once again altered the search engine optimization landscape with its decision to highligh... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) ## [When It Comes to AI, Clients May Be Sending Midsize Firms Mixed Messages](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 12, 2025 12:03:07 PM Midsize law firm partners, managers, and IT professionals might be forgiven for experiencing whiplas... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) ## [Sidestepping Legal Ethics Pitfalls When Your Firm Must Fire a Client](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 5, 2025 3:12:08 PM In mid-January, Mark Lemley, a professor at Stanford Law School and an influential intellectual prop... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) ## [What Midsize Firms May Expect from Litigation in 2025](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 29, 2025 9:30:05 AM Last week, we explored the outlook for midsize firms’ transactional practices in the year ahead. Thi... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) ## [Midsize Firms May See a Brighter Deal Market in 2025](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 22, 2025 5:25:32 PM If the latest predictions by Wall Street analysts hold true, the deal market should keep midsize fir... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) ## [When Disaster Strikes, Law Firms Face Key Ethics Issues](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 15, 2025 12:27:41 PM The wildfires that have decimated portions of Los Angeles in recent weeks are just the latest in a g... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) ## [Why Your Midsize Law Firm’s Thought Leadership May Not Be Breaking Through](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 8, 2025 12:21:09 PM One of the toughest marketing challenges facing midsize law firms is how to break through the noise ... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) ## [A Closer Look at What Law Firms Are Saying to Stand Out in a Crowded Market](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Dec 18, 2024 11:50:44 AM What is your law firm’s elevator pitch to clients? Better yet, what are your competitors telling cli... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0) ## [As the Need for Legal Aid Grows, Are Midsize Firms Reaching Their Pro Bono Goals?](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Dec 11, 2024 10:13:28 AM In its most recent report on access to justice for low-income Americans, the Legal Services Corporat... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0)