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Welcome to The Edge: Strategic Insights and Business Intelligence for Midsize Law Firms

Crafted specifically for midsize law firms, The Edge, brought to you by Good2bSocial and Best Lawyers®, brings you exclusive insights and thought leadership to help you succeed in an ever-more competitive legal landscape.

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What is The Edge?

Midsize law firms are uniquely positioned to offer personalized, agile services, but they face significant pressures from larger firms, specialized boutiques, evolving technology, talent retention, and client expectations. The Edge is a digital newsletter designed to equip firm leaders, partners, and marketing and business development teams with actionable insights and strategies for growth.

Featuring insights and reporting by veteran legal business journalist David L. Brown, "The Edge" brings you expert analysis and strategies that matter.

Inside The Edge

Exclusive Content: In-depth analysis and strategic guidance for midsize law firms not available elsewhere.
Practical Intelligence: Practical strategies and insights designed to inspire firm leaders and their teams with ideas to elevate their businesses.
Focused Coverage: Our content is focused squarely on the challenges and opportunities unique to a midsize law firm’s position in the legal market.

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What You Can Expect

Unlock practical guidance on the core challenges and opportunities midsize law firms face today. Subscribe to "The Edge" for insights on:

Strategic Marketing and Growth : Access thought leadership on marketing best practices, enhancing referrals, setting competitive rates, and strategies for sustainable growth, all curated with the distinct needs of midsize law firms in mind.

Operational Excellence and Innovation : Explore insights on legal tech and innovation, including AI, with a focus on understanding cost implications and integrating new tools effectively into your practice.

Firm Culture and Talent : Gain perspective on fostering firm culture, managing partner relations, and recruiting and retaining talent.

Client Engagement…and More : Navigate the intricacies client relations, legal ethics, litigation management and more with insights that ensure your firm not only grows but thrives with integrity and excellence.

Stay informed. Stay ahead. Welcome to The Edge.

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