--- title: The Edge | David L. Brown description: "David L. Brown is the senior content consultant of Good2bSocial. He works closely with clients to create high-quality digital content and provides editorial guidance for the Good2bSocial team. A veteran journalist and media executive, David has spent nearly two decades producing engaging editorial content for legal audiences around the globe. Prior to joining Good2bSocial, he was the vice president and editor in chief at ALM Media, where he directed digital and print content across the company’s network of legal media brands. He has also served as editor in chief of The National Law Journal and editor in chief of Legal Times in Washington, D.C. He led both publications to dozens of awards for editorial excellence and spearheaded their transformation from weekly print newspapers to daily digital news providers. Before that, he was executive editor of The American Lawyer magazine, and helped develop signature surveys and long-form content for and about the nation’s law firms. Prior to his senior editing roles, David was a writer and editor at news publications in the San Francisco Bay Area, covering a wide range of legal and public policy issues. He has an M.A. from the Public Affairs Reporting program at University of Illinois-Springfield and a bachelor’s degree from Illinois State University." --- # The Edge #### Insights for Midsize Law Firms brought to you by Best Lawyers and Good2BSocial [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) ## [For Midsize Firms, Alternative Billing Arrangements Continue to Rise](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 25, 2025 3:27:59 PM Check the archives of any long-established legal publication, as I recently did, and you’ll likely f... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) ## [As AI Changes the Search Game, Midsize Firms Can Win with Thought Leadership](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 19, 2025 2:50:34 PM Google has once again altered the search engine optimization landscape with its decision to highligh... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) ## [When It Comes to AI, Clients May Be Sending Midsize Firms Mixed Messages](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 12, 2025 12:03:07 PM Midsize law firm partners, managers, and IT professionals might be forgiven for experiencing whiplas... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) ## [Sidestepping Legal Ethics Pitfalls When Your Firm Must Fire a Client](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Feb 5, 2025 3:12:08 PM In mid-January, Mark Lemley, a professor at Stanford Law School and an influential intellectual prop... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) ## [What Midsize Firms May Expect from Litigation in 2025](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 29, 2025 9:30:05 AM Last week, we explored the outlook for midsize firms’ transactional practices in the year ahead. Thi... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) ## [Midsize Firms May See a Brighter Deal Market in 2025](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 22, 2025 5:25:32 PM If the latest predictions by Wall Street analysts hold true, the deal market should keep midsize fir... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) ## [When Disaster Strikes, Law Firms Face Key Ethics Issues](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 15, 2025 12:27:41 PM The wildfires that have decimated portions of Los Angeles in recent weeks are just the latest in a g... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) ## [Why Your Midsize Law Firm’s Thought Leadership May Not Be Breaking Through](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Jan 8, 2025 12:21:09 PM One of the toughest marketing challenges facing midsize law firms is how to break through the noise ... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) ## [A Closer Look at What Law Firms Are Saying to Stand Out in a Crowded Market](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Dec 18, 2024 11:50:44 AM What is your law firm’s elevator pitch to clients? Better yet, what are your competitors telling cli... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0-0) [![](https://legalmarketing.good2bsocial.com/hubfs/pillar%20page%20ebook%20(1750%20x%20875%20px).png) ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0) ## [As the Need for Legal Aid Grows, Are Midsize Firms Reaching Their Pro Bono Goals?](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0) ![Picture of David L. Brown](https://legalmarketing.good2bsocial.com/hs-fs/hubfs/DavidBrown.png?width=50&name=DavidBrown.png) [David L. Brown](https://legalmarketing.good2bsocial.com/the-edge/author/david-l-brown) Dec 11, 2024 10:13:28 AM In its most recent report on access to justice for low-income Americans, the Legal Services Corporat... [ Read more ](https://legalmarketing.good2bsocial.com/the-edge/how-a-strategic-approach-to-thought-leadership-can-elevate-your-law-firms-brand-0-0-0-0-0-0-0-0-1-0)