Podcasts are more popular than ever. In fact, today’s internet users routinely tune into podcasts on a monthly, weekly, and even daily basis to stay informed and be entertained As this medium continues to grow, law firms that don’t want to fall behind will need to move beyond traditional written content offerings and onto the digital airwaves.
Unfortunately, when it comes to podcasting, many legal marketers aren’t sure where to start. And even worse, in their rush to stay relevant, they risk airing haphazardly produced podcasts with little chance of success.
After having helped so many legal marketers launch successful podcasts, we want to make podcasting easier for law firms. That’s why we’ve compiled our expertise into a comprehensive guide that will enable any firm to leverage podcasting in a way that generates new leads and furthers their business goals.
This eBook includes information and resources on:
- Choosing a format, topic, and name that will get you noticed
- How to select and reach out to potential guests who’ll make your show great
- The recording and technology basics needed for a successful show
- Analytics to measure for podcast success
- How to promote your podcast to maximize reach
- And much more…
A well-done podcast can potentially open many doors for your law firm by positioning yourself as a thought leader, building your brand, and expanding your firm’s reach. Don’t fall behind as this trend continues to grow! Download your free copy today: