Law Firm Microsites:

Like many marketing questions, there is no single answer as to whether microsites make sense. Microsites are content driven sites that generally serve to promote a highly specific initiative or campaign. They typically have their own domain, but some exist as a subdomain. 

In the legal industry, microsites can be used to help law firms achieve a number of things. Some firms use them to highlight an industry group, a major regulatory change or to target a specific audience. Others have used them to highlight their thought leadership content around a hot topic such as autonomous vehicles, or to inspire a specific call-to-action. Yet other firms have used microsites to enhance their recruiting or alumni strategy.

Regardless of the purpose, it is important to understand the pros and cons of creating a law firm microsite.