Like many marketing questions, there is no single answer as to whether microsites make sense. Microsites are content driven sites that generally serve to promote a highly specific initiative or campaign. They typically have their own domain, but some exist as a subdomain.
In the legal industry, microsites can be used to help law firms achieve a number of things. Some firms use them to highlight an industry group, a major regulatory change or to target a specific audience. Others have used them to highlight their thought leadership content around a hot topic such as autonomous vehicles, or to inspire a specific call-to-action. Yet other firms have used microsites to enhance their recruiting or alumni strategy.
Regardless of the purpose, it is important to understand the pros and cons of creating a law firm microsite.
Learn about the purpose of a microsite, as well as the associated benefits and challenges.
What business and technology considerations must be made in the process of creating a microsite?
This workshop highlights how to brand a microsite, and features samples of microsite campaigns.
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.