About This Webinar:

Confused about SEO?

In this webinar we look at a few of the basic cornerstones of building and executing an SEO (search engine optimization) strategy. It’s focused on the legal industry and speaks of SEO for lawyers and law firm marketers. This webinar presents tips on how to drive more traffic to your website, how to rank better for keywords related to your practice and how to get more leads.

Is Your Website Generating Traffic and Leads? Get a Complimentary SEO Audit!

In this on-demand webinar, attendees will learn:

Improve Search Ranking

Learn why building links and using keywords is important and necessary in order to rank in searches

Content Optimization

Learn about "mobile friendliness" and how users' interaction with your content can impact rankings

Tracking Tools 

Learn how to use Google Analytics and Search Console, to track how users are engaging with your content


Joe Balestrino



For over a decade, Joe’s expertise has helped improve SEO for some of the largest publishers, companies, and law firms, including training for firms both large and small on SEO, PPC, and lead generation.

Guy Alvarez

Founder & CEO


Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.

Tim Baran

Chief Marketing Officer


Tim’s two decades in the legal profession has taken him from law firm library director to legal tech startup to legal marketing. He was named to the 2016 Fastcase 50 honoring the law’s visionaries, techies, and leaders.

About Good2bSocial

Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.