Is Your Website Truly Doing Your Law Firm Justice?

Unlock the secrets to a highly visible digital presence. Join our expert panel as we deconstruct the strategic blueprint behind successful law firm website redesigns.

  February 10th at 1 PM EST

 Save Your Spot Today

 

 

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About this Webinar

Is your website truly doing your law firm justice?

A successful redesign goes far beyond aesthetics. In this exclusive webinar, we’ll dive into the technical and strategic elements that transform a site from a simple showcase into a true driver of business growth. Our experts will break down the key indicators that signal it’s time for a change and provide a clear roadmap for building your firm’s next-generation digital presence, providing actionable insights to help you:

  • Identify the red flags: Learn about the warning signs indicating it’s time for a change. This includes escalated security concerns that make your site vulnerable to hackers and create the urgent need to re-platform. A technical audit can identify issues you may need to address.
  • Navigate the decision-making process: Understand the different scenarios that justify minor updates, moderate adjustments, or a full-scale website overhaul, depending on your firm’s business goals for the next 12 to 36 months. 
  • Build a lasting digital presence: Explore current web design trends and technical considerations, including flexibility in search and filtering, content management system (CMS) selection, and the impact of site architecture on SEO and AIO to ensure your site has a state-of-the art technical foundation to drive your firm’s visibility in your most strategic practice areas.

Discover how the team at Good2bsocial crafts custom solutions that align with each client’s unique needs, goals, and market position.

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Meet Our Speakers

Our Hosts & Moderators
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Belinda DiGiambattista

CEO of Good2bSocial

Belinda DiGiambattista is the CEO of Good2bSocial, leading this incredible team in helping law firms, legal vendors, and other professional services firms reach new heights with their digital marketing strategies, which ultimately serve their organizations’ highest objectives.

A serial entrepreneur, Belinda is an exited founder, an impactful leadership coach, board member, and mentor with NYU’s Berkley Center for Entrepreneurship and Connectology’s Investment Agency in Lisbon, Portugal.  Her wide-ranging expertise in business strategy, operations, and incorporating the latest technology into proven systems provides the foundation to grow the G2BS team members and expand their capabilities in serving clients with the foremost industry best practices.

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Keith Edwards

President and Chief Business Development Officer

Keith Edwards helps law firms and legal organizations exceed their business development and marketing goals. An experienced leader in the media and advertising industry, Keith has spent more than two decades helping companies expand their business development functions and unlock new opportunities.

Previously, Keith served as Vice President, Legal Market Leader at ALM Media for more than 6 years, overseeing marketing services across 20 of the company’s legal media brands, including Law.com, The American Lawyer, Corporate Counsel, and The New York Law Journal. Under his leadership, ALM’s media solutions spanned digital, custom content, audience extension, social, podcasts, and print, reaching nearly 2 million legal professionals. Before ALM, Keith was Vice President of Advertising at The Business Journals, managing national sales operations in New York and serving a business community of 13 million owners and executives.

Our Panelists
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Sean Callanan

Lead Web Developer

Sean has nearly 30 years of experience in media and advertising, including nearly 20 in digital media marketing and development. He served key roles in digital product development at Macfadden Publishing and VNU Business Media before building and leading the digital media division at CSP Business Media for more than a decade.

Sean works with Good2bSocial to turn client concepts into highly effective, highly functional web properties. His work in web development, email newsletter development, and streaming video news programs earned the American Society of Business Press Editors “AZBEE Best of the Web” award three times. He is a graduate of New York University with a B.A. in Journalism and Mass Communication, and has earned an M.B.A. in Technology Management from the University of Phoenix.


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Jessica Del Pilar

Principal, Isthmian Group

Jessica is a seasoned marketing and communications leader with over 20 years of experience working with small and large businesses across a variety of sectors. Known for scaling marketing departments from the ground up and driving measurable growth, she has developed and executed strategic campaigns that boost engagement, visibility, and impact across sectors.

At Isthmian Group, Jessica leads mission-driven campaigns that deliver measurable results—helping clients achieve an average year-over-year growth rate of 30% through rigorous goal-setting, analytics, and ROI tracking. Her expertise spans brand positioning, integrated content marketing, market expansion, change management, sales organization design, and demand generation. Before launching Isthmian, Jessica held key leadership roles, serving as Special Assistant to Fareed Zakaria at CNN & Newsweek, Director of Development at Pei Partnership Architects in NYC, and launching the DC office for Fentress Architects.


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Raeann Burgo

Partner, Fisher & Phillips LLP

Raeann Burgo is a partner in the Pittsburgh office of Fisher Phillips with nearly 25 years of experience in labor and employment law. A member of the firm’s Labor Relations Practice Group and Leaves and Accommodations Group, her comprehensive practice spans both traditional labor relations and employment matters. This unique blend of practice experience allows her to work with both union and non-unionized workforces. 

Her labor relations practice includes representing employers before the NLRB in representation petitions and unfair labor practice charges, and at arbitration hearings. Raeann has had several victories in contract interpretation arbitrations. She also assists clients with labor-management relations and maintaining policies compliant with the “protected concerted activity” doctrine. Raeann is a valued client partner in collective bargaining where she offers effective negotiation strategies and crafts bargain proposals.

In employment law, she handles Title VII, ADA, ADEA, and FMLA issues, guiding clients through workplace investigations, performance management, and workforce changes. As a trusted counselor, she works with employers daily to provide practical advice on issues throughout the employment lifecycle, including navigating the complex web of leaves and accommodations while maintaining ADA and FMLA compliance.
Raeann represents clients before state and federal employment agencies, including the EEOC. As a litigator, Raeann defends discrimination, harassment and retaliation cases. She has recently obtained significant victories for clients, including summary judgment in single-plaintiff race discrimination and disability accommodation litigation. Raeann also defends businesses in ADA Title III lawsuits, including Website Accessibility matters, and has negotiated dozens of successful settlements in this area.

Raeann has a passion for helping employers understand the importance of safeguarding employee mental health and frequently speaks at HR and Corporate Counsel seminars on supporting and protecting employee mental health. Her strong connections in mental health advocacy bring a unique perspective to clients on this critical workplace issue.

A strong advocate for advancing gender equality and empowering women in the legal profession, Raeann is the Pittsburgh office Ambassador to the firm’s Women’s Initiative & Leadership Council (WiLC) and an active member of WiLC’s Programming Committee. 

Our Client Panel
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Olivia Studdard

Director of Marketing and Strategic Planning, Cosmich Simmons & Brown

Olivia Lusco Studdard is the Director of Marketing and Strategic Planning at Cosmich, a boutique litigation firm with a nationwide footprint. She built the firm’s marketing function from the ground up and works closely with equity partners and firm leadership on strategic growth initiatives, brand development, and business development.

In her current role, Olivia spearheaded a comprehensive firm-wide website redesign and rebrand, aligning the firm’s digital presence with its evolving identity and geographic expansion. She oversees all aspects of marketing and communications, including website strategy, RFPs and pitch materials, attorney recruiting support, conference and speaking engagements, and firm events.

Prior to joining Cosmich, Olivia spent more than a decade at Butler Snow, where she served as Senior Manager of Marketing, Events, and Special Projects. There, she led large-scale firm retreats, client conferences, and national events, working closely with attorneys across practice groups to translate complex legal services into compelling client-facing content and experiences.

Olivia began her career as a CPA, with experience in public accounting and financial reporting, including work with SEC registrants and IPO preparation. She brings a strategic, data-driven perspective to legal marketing and digital strategy, with a particular focus on creating websites that support firm growth, enhance user experience, and reflect how modern law firms actually do business.

 

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Lisa Jones

Senior Practice Development Manager, Miller & Martin PLLC

Lisa Jones is a seasoned legal services professional with more than 30 years of experience in knowledge management, client services, marketing, and business development. Her extensive background demonstrates a deep commitment to advancing law firm operations and supporting attorneys in the delivery of exceptional legal services.

As Senior Practice Development Manager at Miller & Martin PLLC, Lisa leads the firm’s marketing and business development initiatives. She plays a pivotal role in guiding the firm’s strategic growth, both firmwide and within the Atlanta office. Her efforts focus on fostering cross-functional collaboration, mentoring team members, and aligning practice groups with the firm’s overarching goals.

Prior to joining Miller & Martin, Lisa spent over 20 years at a large international law firm, where she held roles in client services and knowledge management. During her tenure, she played a key role in building and growing the firm’s key client program and supported strategic initiatives for global clients. Lisa began her legal career as a litigation paralegal in both Atlanta and Washington, D.C., providing hands-on support in complex legal matters.

Lisa holds a Master of Arts in Legal Administration from Marymount University, where she was inducted into the Delta Epsilon Sigma National Scholastic Honor Society. She also earned a Bachelor of Arts in History with a minor in Political Science from the University of Massachusetts Amherst, and a Certificate in Paralegal Studies from the University of Massachusetts Boston.

About Good2bSocial

Good2bSocial is a premier digital marketing agency dedicated to helping law firms, legal marketers, and professional services firms and associations harness the power of digital strategy. By combining deep industry expertise with cutting-edge technology, we execute measurable marketing and business development plans that drive growth.  Our full suite of services includes high-impact content marketing, SEO, PPC, paid social, and marketing automation. As a Platinum HubSpot Partner, we also specialize in implementing and optimizing HubSpot CRM systems, helping our clients find the perfect intersection between technology, marketing, and sales.

 

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