The 2020 Social Law Firm Index, produced by Good2bSocial, examines how the top 200 law firms in the country (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business development. The report analyzes and measures the effectiveness of each firm’s reach and engagement across a variety of social media channels and content platforms.
The overall digital ranking of each law firm, as well as individual rankings by social network: LinkedIn, Facebook, Twitter, Instagram and YouTube.
An evaluation of each firm's use of thought leadership content and search engine optimization (SEO) on their firm website.
Featured case studies from the top firms in each category describing their experience & efforts in achieving success.
A social law firm is more than the number of followers on Twitter, views on YouTube, likes on Facebook, or connections on LinkedIn. It’s about producing client-centric content that informs, educates, and engages.
But producing content is less than useful if people who need it can’t find it, so you'll also need to optimize for search engines. Together these elements comprise the social law firm.
We published our first findings on the adoption of social media by law firms in 2013 to raise awareness about the value of social media for branding, relationships, and business development. At the time, most firms were struggling to understand the value of social media.
Today, every Am Law 200 firm is participating on social media and most are actively developing strategies across multiple social media platforms. In 2020 law firms are more innovative than ever, using interactive content and video to engage audiences in a new way. Digital marketing and social media have evolved into essential components of law firm marketing.
Good2bSocial works with law firms, legal marketers, companies and associations in the legal industry to help them understand and leverage the power of digital marketing. By combining our unmatched industry experience with the latest technology we are able to deliver and execute measurable marketing and business development strategies. Good2bSocial offers a full suite of digital marketing services including high-impact content marketing, PPC, SEO, paid social, email marketing, marketing automation, website/microsite development, social media management and training.