What To Expect From This Year's SLFI

When we launched the Social Law Firm Index (SLFI) in 2013, we provided large firms with their first digital marketing KPIs. Today, they publish consistent website content, maintain a routine social media cadence, spotlight their attorneys, share case wins, and engage clients through topical newsletters.

For 2026, we’re raising the bar. The newly named G2BS SLFI: The Index  ranks Am Law 200 firms on the quality of their digital marketing rather than just the quantity. It also measures output per attorney rather than raw totals to provide a more accurate analysis of performance.

Alongside this, our inaugural SLFE: The Engine  provides firms of every size with a practical, strategic roadmap. It guides you through several key growth areas:

• Connecting your marketing components into a unified strategy.
• Elevating your team’s expertise to enhance brand authority.
• Growing targeted practice areas through both new client acquisition and cross-selling.

Use The Index  to set sharper benchmarks for 2027. Then, leverage The Engine  to build the visibility that puts your firm at the center of the conversations that drive growth.

THIS YEAR'S WINNERS

Highlights per Platform